Under Jakob Fugger the Rich (1459-1525), the Fugger firm reached its first high point. Through a combination of businesses in precious metals, goods and financing, he was able to become the leading merchant and financier of his time. Jakob Fugger is the best-known face of the Fugger family. His portrait with the gold cap, which was made by Albrecht Dürer, shows him at the high point of his powers.
One deed for three foundations
Jakob Fugger is often named as the benefactor of the Fuggerei. However, he was not alone. Jakob established the special account with 10,000 florins on behalf of his deceased brothers Georg and Ulrich as well. From the interest yield, three Augsburg organisations were financed: The Fuggerei, the best-known foundation, the Fugger Chapel at St. Anna and the sermon endowment at St Moritz.